8 Rules for Creating Effective Typography
- Learn the Basics
- Watch Your Kerning
- Be Aware of Font Communication
- Alignment
- Choose a Good Secondary Font
- Size Matters
- Use Typography As Art
- Find Good Inspiration
Here is a great article from the Design Shack that discusses both a hot trend and timeless art: typography.
via 8 Rules for Creating Effective Typography | Design Shack.